PBN link building are a form of black hat link building that can provide quick improvements in SEO metrics, but they can have long-term damaging effects. Google penalizes websites that use PBN links by reducing their rankings in search engine results pages (SERPs). This can lead to a loss of organic traffic, which can have serious financial implications for businesses.

How to Identify High-Quality PBN Links for Your SEO Campaign

One major reason for this is that Google’s algorithm is based on the premise that a website should add value to users. When websites are linked to from a PBN, it’s hard for the algorithm to determine whether that linking is done with genuine intent or as part of an unethical link-building scheme.

Another major reason is that using a PBN can result in penalties from Google, which can devalue the entire network. This can be very costly for websites that have invested a lot of time and money in developing it.

A third reason is that using a PBN can be risky because of the lack of control that businesses have over their own network. Most PBN networks are built on private domains, which makes it difficult to keep the ownership details of each site hidden from search engines. This can be a red flag to search engines that someone is trying to game the system. In addition, using a PBN can cause sites to be spammy and will raise a red flag with some of the more advanced SEO tools available on the market, such as Ahrefs’ Site Explorer or SEMrush’ Backlink Audit.