Many dental websites focus on being “pretty”, but they often forget that the #1 purpose of their site is to drive new patient growth. This is where the best dentist websites excel: They think about conversion before aesthetics. They use clear and concise language that helps patients make the right choice for their needs, and they have a mobile-optimized, easy-to-use design. They are fast and reliable, which means that visitors won’t get frustrated and click away from their website.

Creating Stunning Dental Websites That Convert Visitors into Patients

We love how VP Dental uses authentic photos and video to create an inviting experience for their patients on their homepage. This helps them stand out from their competition and builds a sense of trust with their potential clients. They also include comprehensive bios for their team and list the services they offer, which will help them rank higher when people search for a dentist near them online.

Another standout example is Island Orthodontics, which makes it simple for potential patients to find out all the information they need by showing their locations, office hours, insurance, and phone number on the front page of their website. They use bright colors to make their website feel happy and welcoming, and they have an above-the-fold section that showcases their services specifically for kids.

While these dental sites have a lot going for them, we did notice that some of their performance metrics could be improved. For instance, the sites’ load speeds, mobile optimization, and HTTPS security all have a significant impact on their scores. If the sites can address these issues, they will be able to score even higher in our rankings.