Trillions of searches are conducted every year, making it critical for businesses to be search engine friendly. Unlike paid advertising that often stops as soon as the budget runs out, a well-established SEO strategy can drive traffic consistently, helping grow and maintain business.
Does mobile speed affect SEO?
A marketing seo services can optimize and maintain a website, as well as provide additional marketing services to help generate new business. This could include researching keywords, creating content, link building and other services to help a site gain visibility in organic search results. This type of service can be provided by a freelancer or a full-service marketing agency.
SEO is an important component of a comprehensive digital marketing strategy that includes PPC, social media, email and more. In fact, research shows that companies that use SEO as their foundation have a higher return on investment across all digital channels than those that don’t.
SEO is also a great way to teach employees valuable marketing skills. Many businesses choose to hire a consultant instead of hiring someone on a full-time basis, as they may not need insurance benefits or payroll taxes. This can be a good opportunity for an ambitious, tech-savvy employee looking to move up the corporate ladder quickly and become a leader in their field. The person in this role can report to the marketing team, development team or even design, and will likely contribute cross functionally. This can make it easier to keep this position if departments are reorganized in the future.